From AI curiosity to real commitment
How four working prototypes moved a company from curious about AI to a budget, a framework and a dedicated team.
- 01started in one team
- 02four prototypes
- 03rules for using AI
- 04a dedicated AI team
The company, a direct-selling nutrition group with $4 billion+ in sales across 52 markets, was curious about AI but not committed.
In 2025 I took on a six-month interim mandate to set up AI operations alongside running media.
I built four working prototypes from scratch and presented them to leadership, with the AI governance framework and the 2026 budget plan beside them.
My business case led to a dedicated AI Operations team in IT. I handed AI operations over and kept AI adoption in marketing.
5 steps.
Subtitles, voices, then images and video. People review every result.
Two chatbots, a skin scanner, an image generator.
How ideas are chosen, tested and rolled out.
All four live in 2026.
AI operations to IT; adoption stays in marketing.
All four prototypes are in production, and the company has a team for AI.
The same mandate carried the New Year speech live in 24 languages to 49 countries.
Let's talk.
Solving bigger problems, or more meaningful ones, is always exciting.